Paying for clicks you already earn.
Ad budget quietly bids on terms the site already ranks for, because nobody checks the overlap.
Paid · organic · AI search · Chicago
Own more of the results page — the clicks you buy and the ones you earn.
Clarify audits how your business shows up in Google — paid ads, organic rankings, and AI answers — then fixes what's leaking. Flat fees, month-to-month, no agency theater.
Flat-fee pricing
Month-to-month
You keep account ownership
Reply in 1 business day
Diagnosis
Most businesses run search as two silos. Google runs it as one page.
An AI answer up top, ads under it, rankings below that — one shared pool of buyer intent. The leaks live in the gaps between them, and Clarify is built to find them fast.
Tracking is lying.
Duplicated or missing conversions poison both channels — Google optimizes ads and content toward bad data.
Rankings that don't pay rent.
Organic traffic lands on pages that can't convert; content chases volume instead of buyers.
Two vendors, no strategy.
The ads person and the SEO person have never spoken. The results page doesn't care about your org chart.
The Clarify standard: every engagement leaves a trail — written diagnosis, prioritized fixes, documented changes.
48hAudit target
0Long contracts
1:1Direct contact
Coverage — what you buy
Three surfaces. Two you buy.
Your business can appear in three places on one results page: the AI answer, the ads, and the rankings. You buy two of them — paid and organic. The third is earned from the same work, which is why it isn't sold separately. Pick a side or run both.
Paid search
Every dollar accounted for, every query controlled.
- Search & Performance Max structure
- Query, match type & negatives control
- Bidding & budget strategy
- Conversion tracking & attribution
- Ad copy & asset QA
Shared core
Onekeyword map
Onemeasurement setup
One90-day roadmap
Oneperson accountable
Organic search
A site Google can crawl, trust, and rank for buyers.
- Technical health: crawl, indexation, speed
- Content vs. buyer intent
- Titles, meta & on-page
- Internal linking & site architecture
- Local visibility: GBP & citations
The third surface — included, not sold
The surface you can't buy your way onto.
AI Overviews, AI Mode, ChatGPT and Perplexity now answer before the links load. There's no slot to bid on and no ranking to climb — models cite what they can parse and trust, which your paid and organic work already builds. So it's included in both, never a fourth line item.
Entity & structured data
Schema and clean signals so models know exactly who you are, what you sell, and where you serve.
Answer-ready content
Pages built to be quoted: real questions answered plainly, backed by genuine expertise and sources.
Presence where models look
Reviews, citations, and consistent mentions across the places AI systems actually pull from.
AI answer monitoring
Track which prompts surface you — or a competitor — and close the gaps as the answers shift.
Nobody controls what a model says. The honest goal is being the clearest, best-structured source for it to reach for.
Method
Four steps. Every one leaves an artifact.
No six-week onboarding. Each step hands you something durable, whether or not you spend another dollar with Clarify. The free leak check is steps 01 and 02 — you can stop there and owe nothing.
01
Free & paid
Send read-only access.
Google Ads, GA4, and Search Console viewer access is enough. Admin only if Clarify implements.
▪ARTIFACT: ACCESS CHECKLIST
02
Where free stops
Get a scored diagnosis.
Free gets you three checks and one number on a single channel. The audit scores every channel you choose, like the sample above — including how ready you are to be cited in AI answers.
▪ARTIFACT: SCORECARD, THEN FULL REPORT
03
Cleanup & management
Fix the top leaks.
Negatives from real queries, tracking repairs, technical and on-page fixes — highest impact first. This is where diagnosis turns into changed settings.
▪ARTIFACT: CHANGE LOG + FIX LIST
04
Audit onward
Decide the next move.
Fix it yourself, have Clarify do it, or go month-to-month. The roadmap is yours either way. No pressure.
▪ARTIFACT: 90-DAY ROADMAP
Pricing
Every price on the page. Nothing behind a call.
Pick a channel — or bundle both and save about 15%. Public pricing keeps the conversation about performance, not procurement.
Google Ads only — audits, cleanups, and month-to-month management.
Showing paid search pricing.
Start here — free
The Leak Check
Audit
Know exactly what's broken before spending more.
$299
One-time · Written findings · 48h target
- Structure & campaign setup review
- Search terms, match types & negatives
- Conversion tracking sanity check
- Prioritized fixes + 90-day roadmap
Best first engagement
Audit + Cleanup
Find the leaks, fix the obvious ones, hand it back cleaner.
$599
One-time · Audit + implementation · Under 1 week
- Everything in the audit
- Negatives built from real query history
- Campaign, budget & bidding cleanup
- Full change log for every update
Monthly Management
Disciplined optimization without a locked-in retainer.
$750/mo
Month-to-month · Cancel anytime
- Weekly query & negatives work
- Budget, bid & campaign optimization
- Monthly summary + next actions
- Direct email access, changes documented
What you actually get. Free tells you if you're leaking. The audit tells you why. Cleanup fixes it. Management keeps it fixed.
| Leak CheckFree | Audit$299 | + Cleanup$599 | Management$750/mo | |
|---|---|---|---|---|
| You end up with | A number | A diagnosis | A fixed account | A managed account |
| How much of search it looks at | One channel — you pick | Paid, organic, or both | Paid, organic, or both | Paid, organic, or both |
| Turnaround | 3 days | 48h | Under a week | Ongoing |
| Finds what's leaking | ✓ | ✓ | ✓ | ✓ |
| Scores every campaign, not just the account | — | ✓ | ✓ | ✓ |
| Tells you what to fix first | — | ✓ | ✓ | ✓ |
| A 90-day plan you could hand to anyone | — | ✓ | ✓ | ✓ |
| Clarify makes the changes for you | — | — | ✓ | ✓ |
| Written record of every change | — | — | ✓ | ✓ |
| Keeps working on it every week | — | — | — | ✓ |
| What you're committing to | None | One-time | One-time | Cancel anytime |
Prices follow the channel you picked above. Nothing here is a bundle — each rung stands alone, and the Leak Check never gets re-billed inside the audit.
Or run it yourself
The same leak detection, as software.
Clarify's monitor watches your Google Ads account and flags waste, tracking breaks and query drift as they appear. You bring the judgment and make the calls — a long way from flying blind, and honestly not the same as someone doing the work for you.
Starter$149/mo
Growth$399/mo
Pro$699/mo
Schedule an onboarding call →
The tool is new, so Clarify sets every account up personally — 14-day trial starts after.
The leak check suits accounts spending around $1,500+/mo, or sites with organic traffic worth defending. Dashboards from $299. You own the code and the data.
AI Solutions — the second practice
Machines decide how you're found. Now they can do the work too.
Same operator, same flat-fee terms, other side of the same problem. Search is about being legible to machines. This is about putting them to work inside the business.
Kill the repeated task.
The report someone rebuilds every Monday. The inbox triaged by hand. If it follows rules, it can run itself.
Make your data answer questions.
An assistant that actually knows your pricing, your policies, your history — instead of guessing like a generic chatbot.
Put a tool in your team's hands.
Internal apps built around how you already work. Clarify's own monitor started exactly this way.
Also built: quote drafts from a photomissed-call text-backinvoice chasingreview replies for approvalinventory reorder alertsonboarding paperwork
11hrsSaved this week
94%Calls handled first try
2minAverage reply time
- 09:14Missed call from a new patient — texted back, booked Tue 3:00pmauto
- 09:02Insurance question answered from your own coverage docauto
- 08:47New 4★ review — reply drafted in your voiceneeds you
- 08:31Weekly production report built and emailed to the front deskauto
- 08:05Two unpaid balances over 30 days — reminders queuedneeds you
How it starts
A free scoping call, then a fixed price before any work begins. If automation isn't worth it for your case, you'll be told that — it's a faster answer than a proposal.
Builds from$1,500
Scope a build →
Worth saying plainly: this is newer ground than the search practice, and it is priced per build rather than off a menu. What carries over is the method — read-only access first, a written diagnosis, a fixed scope, and you owning whatever gets built.
Why Clarify
Senior search thinking, minus the agency wrapper.
You work with the person actually reviewing your account, writing the findings, and making the changes. No handoffs, no junior analyst behind a polished deck, no bundled "growth" services.
Google Ads
Performance Max
Technical SEO
Content
AI Overviews
Answer Engines
GA4
Search Console
Agency-trained rigor.
Built from the standards of managing complex search accounts: clear structure, careful QA, consistent optimization, business-first recommendations.
Two practices. One thesis.
Machines decide whether customers find you, and machines can do your work. Clarify does those two things — search and AI builds — and still no social, email, web design, or "growth" bundles.
FAQ
Straight answers before you send access.
Is the free leak check actually free?
Yes — no card, no call, no trial that quietly becomes a bill. It is capped at five a week because one person does the work, and it covers one channel so it stays a twenty-minute job. You get a one-page scorecard and a short walkthrough, and you keep them whether or not you ever buy anything. What it does not include is the fix list, the roadmap, or the campaign-by-campaign scoring — that genuinely takes a day, which is what the $299 audit is. The free check tells you whether you are leaking and roughly how much; the audit tells you where it comes from and what to fix first.
Do I have to do both channels?
No. Plenty of accounts start with one. The bundle exists because the channels share data — paid queries reveal what content should target, and rankings tell ads what not to buy — but each service stands alone.
Do I need to commit to monthly management?
No. Audits and cleanups are one-time projects. Management is month-to-month and only makes sense once the account has a clear optimization path.
What access do you need?
Read-only: Google Ads viewer, plus GA4 and Search Console access. Admin only if you want changes implemented. You remain the owner and can revoke access anytime.
How fast does organic actually move?
Slower than ads, honestly. Technical fixes can show in weeks; content compounds over months. The roadmap separates quick wins from compounding bets, so you always know which is which.
What about AI Overviews, ChatGPT & Perplexity?
They're part of the plan, not a separate product. AI answers are assembled from the same signals search already rewards — clear structured data, genuine authority, and content that answers real questions — so the audit checks how you show up in AI answers and the fixes are built to earn citations there. It's woven into organic and combined engagements, not sold as a bolt-on.
How is this different from an agency?
Agencies bundle search into broad retainers with multiple handoffs. Clarify is narrower: diagnosis, cleanup, tracking, and disciplined optimization on the one page that matters.
Do you guarantee results or rankings?
No ethical specialist should — nobody controls Google. The goal is better account quality, honest measurement, and decisions that give your spend and your content a real chance to work.
Hire Clarify or use the software?
The software (paid search only) surfaces issues and alerts you — but you act on them yourself. Hiring Clarify adds the expertise: prioritization, careful implementation, and testing judgment the software can't replace. Software keeps you informed; management gets it handled.
Start free
Send the account. Get the clarity.
Tell Clarify how you show up in search and what feels broken. Ask for the leak check and you'll get a number back, not a sales call. Reply within one business day, no obligation.
Prefer email? clarifypaidsearch [at] gmail.com
Get your leak check
Takes about a minute — or pick a paid engagement in the dropdown. Fields marked * are required.
Request received.
Thanks — it's in. You'll hear back with next steps. If you'd rather add anything, mail clarifypaidsearch [at] gmail.com.